meet mewhat i dohow i think

The Brandologist.™

Brand Strategy | Visual Identity | Creative Direction

The Brandologist.™

Positioning that changes how people behave around your brand.

Woman with dark hair tied back, wearing a black blazer, resting her face on her hand and looking to the side.

Kate Edwards

Creative Director. Brand Strategist. graphic designer. mid-pivot.

For the first time in 14 years my books are very much closed. I'm releasing something new pretty soon though, and you're probably going to love it.
‍
Back to me:
‍I'm obsessed with the why behind people picking one thing over another — the psychology, the behaviour, the split-second decisions people make without knowing they're making them. I use that obsession to build brands that make the choice obvious.

i'll name drop:

Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.

big things are happening behind the scenes

you know what they say about closed doors...

Get on The Waitlist.

Brand guidelines documents for Dr. Mayson's Skincare alongside a cup of latte with leaf latte art on a beige surface.
Laptop and books on a beige fabric surface with text promoting The Brandologist design and strategy services using behaviour psychology for best selling brands.
Laptop on beige bed linens displaying a skincare website with the headline 'Wildcrafted Potency. Naturally Active.'
sneak a peek