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The Brandologist.

Brand Strategy | Visual Identity | Creative Direction

The Brandologist.

Premium positioning that changes how people behave around your brand.

Woman with dark hair tied back, wearing a black blazer, resting her face on her hand and looking to the side.

Building brands for high-end beauty, wellness, and fashion products.

Kate Edwards

Creative Director. Brand Strategist. graphic designer.

Designer that has had an ongoing affair with strategy for 13+ years.

I collect all of the gossip on why people pick one thing over another... then I use that to help brands get to the next level.

i'll name drop:

Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
Strategic branding • brand management • consulting • market positioning • product planning • Identity design • Visual storytelling • Brand messaging that converts • Luxury brand design
strategy

The 'make it make sense' part.

  • Market research, growth rates, opportunities, insights
  • Target market, demographics, consumer behaviour (my personal obsession)
  • Competitive landscape: structure, gaps, trends, growth areas, differentiators, challenges
  • Core brand - mission, values, promise, unique selling points
  • Personality, positioning, perception goals, product positioning
  • Customer journey
  • Messaging, tone, channels
  • Analytics, user experience reviews
  • Product architecture
design

The sexy, fun part.

  • Graphic Design
  • Logos & colours & fonts (even custom typefaces)
  • Packaging design
  • Web design & development
  • Photography
  • Marketing & POS material
  • Creative direction and approvals
  • Packaging and asset reviews
  • Social and content direction
  • Supplier and agency management
  • New product launch support
& more

The extra 'didn't think of that' part.

  • Regulations & compliance
  • Manufacturer & supplier coordination
  • Packaging  compatibility checks
  • Launch plans
  • Legal support - contracts, terms, IP & Trademarking, dealing with assholes
  • New product development support
  • Product opportunities based on data & insights
  • Presentations for investors
  • Distribution potential
  • Market testing
  • Analytics & ongoing support based on data and your brand performance
  • Pricing strategy & maximisation of profit
Digital marketing strategy • Customer journey mapping • Launch campaigns • Unboxing experiences • Digital marketing strategy • Customer journey mapping • Launch campaigns • Unboxing experiences

Let's make something worth it.

join the brands i'm obsessed with
Abstract digital art with a monochromatic geometric design featuring a large circle and curved shapes in various shades of grey and black landscape.
★★★★★
"One of the best designers I have ever worked with. Highly recommend!"
- Dr George Mayson
Skincare Founder
Three papers on a beige surface including one titled 'Brand Guidelines' for Dr. Mayson’s Skincare, featuring product images and a photo of an eye, next to a cup of latte with a leaf-shaped foam design.
★★★★★
"Aiming to make $2M in sales over 3 days... Made more than that in just the first day"
- T.M.
Tech Brand
Character from Schitt's Creek expressing determination with text saying 'We've done the best we can!'

big things are happening behind the scenes

Brand guidelines documents for Dr. Mayson's Skincare alongside a cup of latte with leaf latte art on a beige surface.
Laptop and books on a beige fabric surface with text promoting The Brandologist design and strategy services using behaviour psychology for best selling brands.
Laptop on beige bed linens displaying a skincare website with the headline 'Wildcrafted Potency. Naturally Active.'

you know what they say about closed doors...

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