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The Brandologist.

Brand Strategy | Visual Identity | Creative Direction

The Brandologist.

there are Too many shitty brands out there.
Make yours different.

Premium positioning that changes how people behave around your brand.

Woman with dark hair tied back, wearing a black blazer, resting her face on her hand and looking to the side.

Building brands for beauty, wellness, and fashion products.

Kate Edwards

Brand Strategist. Graphic Designer. Creative Director.

Creative AF
Numbers nerd
Skincare obsessed

Designer turned brand strategist.

I study why people pick one thing over another... then I use that to build brands that work.
You need me if your brand has stopped feeling like you, or never quite did.

Working with world-class brands, locally and globally.
If your product is exceptional, you’re in the right place.

i'll name drop:

Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
Logos of brands Amazon, eBay, Instagram, Facebook, Twitter, YouTube, and Netflix in black and white.Collage of logos from various brands including Airbnb, Lyft, Coinbase, and Shopify.Logo for Dr. Mayson's Skincare featuring stylized letters D and M inside a rectangle above the brand name.Collage of logos from various brands including Boston Pizza, Buffalo Wild Wings, and GameStop arranged in four rows on a white background.Grid of logos of various brands including Sephora, Express, Anthropologie, and Lululemon.Grid of 18 company logos including Frame.io, monday.com, LottieFiles, Shopify, and Cloudflare.Array of well-known company logos including Lexus, Audi, IBM, Nestle, Coca-Cola, and Visa.Grid of 16 company logos including Tesla, Honda, IBM, Intel, Google, and others on a white background.Sukin logo with a leaf symbol above the letter 'k' and the text 'Australian • Natural' below.Logos of brands Microsoft, Amazon, Dell, ESPN, Apple, and Verizon arranged in two rows on a white background.
consulting/audit

Brand Diagnosis

For brands who need strategic clarity before they commit.‍

You know something's off but can't pinpoint what. A deep dive that diagnoses your positioning problems and gives you a roadmap to fix them.

  • Strategic audit of current brand state
  • Market positioning recommendations
  • An actionable, prioritised plan with no bullshit.

→ You need this if you're stuck, overwhelmed, or hitting the wrong audience.

management

Brand Management

For brands who've built something worth protecting.
Limited to 2 clients.

Like an in-house brand manager, but better.

  • Brand strategy oversight
  • Creative direction and approvals
  • Packaging and asset reviews
  • Social and content direction
  • Supplier and agency management
  • New product launch support

→ You need this if you've built the groundwork, and now you need someone to make sure it never slips.

strategy + design

Brand Building

For brands ready to do it right.
Previous client investments: $20,000+

No more DIY disasters. Complete brand foundation that makes everything else effortless.

  • Brand strategy + visual identity system
  • Website + packaging plan
  • Launch-ready brand guidelines

→ You need this if you're serious about premium positioning

‍Custom quotes available depending on scope, product count, and timeline.
Strategic branding • brand management • consulting • market positioning • product planning • Identity design • Visual storytelling • Brand messaging that converts • Luxury brand design
Digital marketing strategy • Customer journey mapping • Launch campaigns • Unboxing experiences • Digital marketing strategy • Customer journey mapping • Launch campaigns • Unboxing experiences

Let's make something worth keeping confidential.

join the brands i can't talk about
Abstract digital art with a monochromatic geometric design featuring a large circle and curved shapes in various shades of grey and black landscape.
★★★★★
"One of the best designers I have ever worked with. Highly recommend!"
- Dr George Mayson
Skincare Founder
Three papers on a beige surface including one titled 'Brand Guidelines' for Dr. Mayson’s Skincare, featuring product images and a photo of an eye, next to a cup of latte with a leaf-shaped foam design.
★★★★★
"Aiming to make $2M in sales over 3 days... Made more than that in just the first day"
- T.M.
Tech Brand
Character from Schitt's Creek expressing determination with text saying 'We've done the best we can!'

big things are happening behind the scenes

Brand guidelines documents for Dr. Mayson's Skincare alongside a cup of latte with leaf latte art on a beige surface.
Laptop and books on a beige fabric surface with text promoting The Brandologist design and strategy services using behaviour psychology for best selling brands.
Laptop on beige bed linens displaying a skincare website with the headline 'Wildcrafted Potency. Naturally Active.'

you know what they say about closed doors...

sneak a peek