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Strategic Brand Design.

I build luxury brands that make your competitors question their life choices.

...while you sleep soundly knowing your conversion rates are in their nightmares.
Unique formulas,
proven methods,
undeniable results.

The best ecommerce brands psychologically weaponise every pixel to extract maximum revenue.

I create strategic systems that transform browsers into buyers and buyers into obsessive shoppers who'll fight strangers in comment sections defending your brand.

No more mediocre metrics. No more apologetic pricing. Just brands that perform while you focus on counting all that money.

Brands that convert 'just looking' into 'take my money'
About:

YouYour brand faces invisible problems that are bleeding money while you sleep. The market is saturated with pretty logos attached to forgettable experiences. Your audience isn't just scrolling past you—they're actively ignoring you because nothing about your brand triggers the psychological response needed to make them stop.

+ meI dig into the data others ignore to find the conversion triggers your competitors have missed. I build experiences that transform "just another brand" into "I need this in my life immediately." Because strategy without aesthetics is boring, and aesthetics without strategy is expensive decoration.

= usA brand that does the heavy lifting while you focus on what actually matters. Customer experiences that convert browsers into evangelists. Products that command premium prices without apology. And competitors who quietly wonder what the fuck just happened to their market share.

The story of the invisible portfolio

Half of my work lives behind heavily armed gates of NDAs.

The brands worth obsessing over don't splash their strategy across some designer's portfolio like digital exhibitionists.

What you'll see here: Work I'm legally allowed to show.

What you won't see: The work that's making my confidential clients ridiculously successful.

Want to join the brands I can never talk about? Smart move.
‍The best work stays secret.

some work
Just Injury Lawyers

Branding

in Melbourne that specialises in Personal Injury Law.

Lovisa Piercing Studio

Branding

To create a look that was fun and different from the regular Lovisa brand, but that still seamlessly worked in-store.

Based in Australia, working with premium brands globally
The Brandologist has worked with Muk Haircare
The Brandologist has worked with Aspect Skincare
The Brandologist has worked with Sukin
The Brandologist has worked with Le Tan
The Brandologist has worked with Skin Republic
The Brandologist has worked with Australis
The Brandologist has worked with Porsche Australia
The Brandologist has worked with Adairs
The Brandologist has worked with
The Brandologist has worked with In Essence
The Brandologist has worked with Oil Garden
The Brandologist has worked with Cosmedix
The Brandologist has worked with Michelin
The Brandologist has worked with Hairhouse
Book a discovery call
Let's see if our goals align
Secret love letters from clients

"Everything looks so good I’m so happy with it!! They took everything to America aiming to make $2 million in initial sales and made more than that in just the first day 😳 out of 3 days"
– Tech Brand Brand Manager

Had a good going over of the website over the weekend and what can I say?
What a beautiful look and feel!! You have such a flair for design.
If that doesn’t knock the socks off our competitors, nothing will!!
– Skincare Brand Founder

F*** me I think you might be alright afterall
– Tradie Owner

Step 1
↳ Get to know me
Step 2
↳ Look at my work
Step 3
↳ Get in touch
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The Brandologist acknowledges the country on which we live and work, the homelands of the Mayone-bulluk clan from the Bunurong tribe of the Kulin nation. We honour and respect their living connections to Country through Elders past, present and emerging.