Strategic Branding & Packaging Design for Skincare Brands

Brand Strategy & Identity Design

Building luxury beauty brands
your competitors could never keep up with

Premium positioning that's locked down from first concept to final unboxing.
Every touchpoint obsession-worthy.

let's work

Kate Edwards – Skincare & Beauty Brand Designer on the Mornington Peninsula

Strategic branding • Identity design • Visual storytelling • Skincare packaging design • Brand messaging that converts • Luxury brand design • Digital marketing strategy • Customer journey mapping • Launch campaigns • Unboxing experiences
ready to be unforgettable?

Most of my work is
locked behind NDAs

but here's a peek

folio
Kate Edwards – founder of The Brandologist, seated casually in black blazer

I'm not the dirty little secret

I'm the secret weapon

I'm behind Australia's best skincare transformations. The kind where competitors can't even keep up.
about me
client, post rebrand:

"We budgeted making $2M (USD) in the first 3 days.
We doubled that on the first day 😳"

testimonials

Let’s create something worth obsessing over.

contact

Based on the beautiful Mornington Peninsula in Australia, working with premium brands globally

I’ve worked with founders across Australia — from Melbourne to Sydney to the Gold Coast — and with beauty brands in the UK, US, and beyond.
If your product is exceptional, you’re in the right place, even on the other side of the world.

some Clients:

The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse
The Brandologist has worked with Muk HaircareThe Brandologist has worked with Aspect Skincare The Brandologist has worked with SukinThe Brandologist has worked with Le TanThe Brandologist has worked with AustralisThe Brandologist has worked with Skin RepublicThe Brandologist has worked with Porsche AustraliaThe Brandologist has worked with In EssenceThe Brandologist has worked with Advanced Skin TechnologiesThe Brandologist has worked with Hairhouse

The Journal

My hot takes (or the ideas that send me down 2am research holes):
Psych-backed, Consumer-insight fuelled. Probably too much free knowledge.
Raw. Useful. Nerdy. Occasionally spicy.

Product Photo Psych: Skincare lineup edition

Part One: Looking at the psychology behind product photography in skincare branding. How can you actually get the best shots that sell your product?


Brand Experience Design

A brand is more than a product or service, it’s how people feel when they see the name, colour, an icon, hear that one sound, smell that smell... it might even just be one word. But it just hits, and there’s emotions attached.


Want updates?

read more