A semi-structured archive of brilliant bullshit, accidental genius and brand strategy that actually hits.

I mapped the behavioural patterns that kill value communication, tested the framework on my own mess, and built this.
I don't fuck around. This works because it's rooted in behavioural psychology and brand strategy. This quiz identifies the pattern. The audit helps you break it. It's as simple as that.
Take the quiz. See what it flags. Decide what to do about it.